Monday, July 26, 2010

7 e-mail Marketing Tips

Email marketing is an important tool if used correctly, can provide immediate availability of Internet marketing.

This article will discuss the recommendation of the e-mail marketing is more effective to follow.

1) What should be the subject of your message?

The success of your email marketing campaigns, is highly dependent on the level of "Open your email Open proportion of people who actually opened your email .. the highest opening rate is higher than the likelihood of your product sale.
To get as many people opened the e-mail subject line should be interesting. Many people talk about their products in the subject line itself and ignore the e-mail recipients to take a simple e-mail marketing.

We recommend using the e-mail subject lines that would create a kind of curiosity in the mind of the recipient. This force him to open an e-mail and read it.
You should avoid using words like free report shows that, like most of the mail server, consider these words as spam and may block your email.

2) e-mail text:

E-mail address must be written in a very short and the flow of discussion to draw attention to the recipient and the child should be forced to read until the end of the email. E-mail must be attractive and should not contain repeated words. I suggest you write very fast and interesting e-mails for maximum conversion.

3) Be honest:

I've seen many internet marketers send an email with a request pending. For example, "Win $ 1,000,000 for four days" or "reduction of 15 kg for two days, etc. Since many buyers are now one day will get the information, will seriously respond to this communication, or UN or simply delete all e-mails of Entry you. Believe me, making a false statement will lead only to lose customers and lose the opportunity.
You do not have to make a false statement in any email that you are serious.

4) is personal:

You should keep in mind that you are sending e-mails where people were reading. E-mail You must appeal to the reader's mind. You can go by their first name in the heading. (Most email marketing programs to provide personal beacons in their software), creating a personal touch in communication. E-mail address to prove that you are a real person. This will increase the conversion rate of your email marketing campaigns.

5) Be realistic:

You can discuss the problems faced in the past, efforts were made to overcome them and explain how to promote products help to solve the problem. This will make an impression in the minds of readers who own a problem, but there are others who face similar problems. Will definitely buy from you, hope to solve their problems. But be sure not to deceive people with false promises.

I see that many affiliate program is ready to provide e-mail to promote their products. Although most of them can be sent directly to the email lists I recommend you only need to copy the e-mail. Should first check that promote products must formulate an e-mail, so it does not seem excessive or optimistic statement, but must appear as a solution to certain problems.

6) E-mail at reasonable intervals:

The frequency that you send an e-mail address is very important to the success of email marketing. No one can standardize the frequency or interval between two points apply to all slots. You must decide how often you want to send to the list. If you send a list of each quarter the possibility that people who may have missed. On the other hand, if you develop in some people every day can get frustrated and delete and remove from your list. This depends entirely on the targeted market niche.

Suppose you send financial advice, people might be interested in receiving tips all day long. Conversely, if you're promoting an electronic and other consumer goods may be appropriate to send e-mail twice a month. You must decide how often you want to send emails. The decision is yours.

There is a popular misconception that you need to send another letter as possible. Believe me, this is completely fake. You must assess the situation in light of the above parameters and decide the frequency.

7) Do not always do for promoting:

Many people focus their efforts all stuffing affiliate links in email and I hope to be able to sell crack, and not in the wrong direction, if done correctly. Imagine that you have a message from someone who always sends XYZ affiliate link in the e-mail that asks you to buy something. Would you buy from affiliate sites. Of course not! Because you know that this person is always promoting affiliate programs as possible.

Instead of promoting more affiliate links, you can send something that creates real value and the recipient does not need to buy anything. You can submit articles of information, free reports, books, free coupon codes and so forth. This will create a very different picture of yourself in your customers mind and will not be interpreted as hyper marketers.

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